| Tue, Jun 16, 2009 |
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CBSNews.com Relaunches; Still Needs the Traffic Hose
After pruning CBS’s online news efforts two years ago, the company is now trying to build it back up as CNET’s tech and edit/management integration permeates across the company, and as part of that, it has relaunched CBSNews.com tonight. The new site takes cues from CBS (NYSE: CBS) Evening News’ own design overhaul which rolled out a month ago on TV, and from the previous predominatly white background, has moved to a blended white and grey, with a premium on visuals. It starts with the main rotating visual carousel of stories, which as a feature is now becoming standard on a lot of general news sites. The site has also added lot more original content from CBSNews reports and columnists and content partners )Politico, CBS MoneyWatch, Washington Post (NYSE: WPO) and WebMD), more robust destinations for each of its news programs, and access to live coverage of breaking news and special events, it says.
It has made Washington Unplugged, a weekly online video series hosted by Bob Schieffer, into a daily segment. Also being added late summer, a new show by comedian Mo Rocca, called “The Tomorrow Show”, as a “fun, interactive discussion about what the future has in store, and the possibilities on the horizon,” as the company describes it. More interestingly, it has added a new site/blog Crimesider as an adjunct to its 48 Hours show. Written by executive producer Susan Zirinsky, the new site is positioned as the one-stop destination for true-crime news. Sean McManus, president of CBS News & Sports described this new site first at our EconAffnity conference last month in NYC.
The site is also launching a new Blackberry app (not live yet), and will launch an iPhone app this summer.
Despite all this, CBSNews.com has a big challenge ahead, as it is the smallest in terms of traffic, compared to other network news sites like CNN.com, MSNBC.con and FoxNews.com. While the company likes to tout its month-over-month unique users growth citing Nielsen NetRatings numbers in its press releases, numbers from Compete, Quantcast and Google Trends show otherwise. CBS has always lacked the big portal hose like CNN and MSNBC had in AOL (NYSE: TWX) and MSN respectively over the years, but the CNET acquisition was supposed to solve some part of that. So far it hasn’t happened except for the spikes last year because of elections. CBS Interactive’s slate of sites—including the collective of CNET, CBS.com, CBSSports.com, GameSpot, TV.com, Last.fm and others—have now broken into the top 10 global properties online, according to NetRatings. Shouldn’t it start seeing some more traffic growth on the online side? Any more ideas on how CBSNews.com could go up the ranks of news site, besides organic growth?
A short video about the new redesign, from Katie Couric, embedded below:
Watch CBS Videos Online
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paidContent.org
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CBSNews.com Relaunches; Still Needs the Traffic Hose
After pruning CBS’s online news efforts two years ago, the company is now trying to build it back up as CNET’s tech and edit/management integration permeates across the company, and as part of that, it has relaunched CBSNews.com tonight. The new site takes cues from CBS (NYSE: CBS) Evening News’ own design overhaul which rolled out a month ago on TV, and from the previous predominatly white background, has moved to a blended white and grey, with a premium on visuals. It starts with the main rotating visual carousel of stories, which as a feature is now becoming standard on a lot of general news sites. The site has also added lot more original content from CBSNews reports and columnists and content partners )Politico, CBS MoneyWatch, Washington Post (NYSE: WPO) and WebMD), more robust destinations for each of its news programs, and access to live coverage of breaking news and special events, it says.
It has made Washington Unplugged, a weekly online video series hosted by Bob Schieffer, into a daily segment. Also being added late summer, a new show by comedian Mo Rocca, called “The Tomorrow Show”, as a “fun, interactive discussion about what the future has in store, and the possibilities on the horizon,” as the company describes it. More interestingly, it has added a new site/blog Crimesider as an adjunct to its 48 Hours show. Written by executive producer Susan Zirinsky, the new site is positioned as the one-stop destination for true-crime news. Sean McManus, president of CBS News & Sports described this new site first at our EconAffnity conference last month in NYC.
The site is also launching a new Blackberry app (not live yet), and will launch an iPhone app this summer.
Despite all this, CBSNews.com has a big challenge ahead, as it is the smallest in terms of traffic, compared to other network news sites like CNN.com, MSNBC.con and FoxNews.com. While the company likes to tout its month-over-month unique users growth citing Nielsen NetRatings numbers in its press releases, numbers from Compete, Quantcast and Google Trends show otherwise. CBS has always lacked the big portal hose like CNN and MSNBC had in AOL (NYSE: TWX) and MSN respectively over the years, but the CNET acquisition was supposed to solve some part of that. So far it hasn’t happened except for the spikes last year because of elections. CBS Interactive’s slate of sites—including the collective of CNET, CBS.com, CBSSports.com, GameSpot, TV.com, Last.fm and others—have now broken into the top 10 global properties online, according to NetRatings. Shouldn’t it start seeing some more traffic growth on the online side? Any more ideas on how CBSNews.com could go up the ranks of news site, besides organic growth?
A short video about the new redesign, from Katie Couric, embedded below:
Watch CBS Videos Online
-
paidContent.org
|
|
CBSNews.com Relaunches; Still Needs the Traffic Hose
After pruning CBS’s online news efforts two years ago, the company is now trying to build it back up as CNET’s tech and edit/management integration permeates across the company, and as part of that, it has relaunched CBSNews.com tonight. The new site takes cues from CBS (NYSE: CBS) Evening News’ own design overhaul which rolled out a month ago on TV, and from the previous predominatly white background, has moved to a blended white and grey, with a premium on visuals. It starts with the main rotating visual carousel of stories, which as a feature is now becoming standard on a lot of general news sites. The site has also added lot more original content from CBSNews reports and columnists and content partners )Politico, CBS MoneyWatch, Washington Post (NYSE: WPO) and WebMD), more robust destinations for each of its news programs, and access to live coverage of breaking news and special events, it says.
It has made Washington Unplugged, a weekly online video series hosted by Bob Schieffer, into a daily segment. Also being added late summer, a new show by comedian Mo Rocca, called “The Tomorrow Show”, as a “fun, interactive discussion about what the future has in store, and the possibilities on the horizon,” as the company describes it. More interestingly, it has added a new site/blog Crimesider as an adjunct to its 48 Hours show. Written by executive producer Susan Zirinsky, the new site is positioned as the one-stop destination for true-crime news. Sean McManus, president of CBS News & Sports described this new site first at our EconAffnity conference last month in NYC.
The site is also launching a new Blackberry app (not live yet), and will launch an iPhone app this summer.
Despite all this, CBSNews.com has a big challenge ahead, as it is the smallest in terms of traffic, compared to other network news sites like CNN.com, MSNBC.con and FoxNews.com. While the company likes to tout its month-over-month unique users growth citing Nielsen NetRatings numbers in its press releases, numbers from Compete, Quantcast and Google Trends show otherwise. CBS has always lacked the big portal hose like CNN and MSNBC had in AOL (NYSE: TWX) and MSN respectively over the years, but the CNET acquisition was supposed to solve some part of that. So far it hasn’t happened except for the spikes last year because of elections. CBS Interactive’s slate of sites—including the collective of CNET, CBS.com, CBSSports.com, GameSpot, TV.com, Last.fm and others—have now broken into the top 10 global properties online, according to NetRatings. Shouldn’t it start seeing some more traffic growth on the online side? Any more ideas on how CBSNews.com could go up the ranks of news site, besides organic growth?
A short video about the new redesign, from Katie Couric, embedded below:
Watch CBS Videos Online
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paidContent.org
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| Wed, May 27, 2009 |
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Interview: Facebook’s London Investor Tamas: ‘People Are Obsessed With IPOs’
Digital Sky Technologies London partner Alexander Tamas and Facebook COO Sheryl Sandberg (pictured, right) met with a steady stream of reporters Tuesday afternoon, explaining why a company with lots of money wanted such a small stake in Facebook—and why a company that says it needs no money took a new $200 million investment. Tucked away in an alcove at the Four Seasons in Carlsbad, Calif., (with the Washington Post (NYSE: WPO) Co.‘s Donald Graham, a Facebook board member, sitting in but not participating), the three of us talked about international plans, acquisitions—none planned, says Sandberg, and, among other things, the obsession with IPOs. Full interview over at paidContent.org...
Robert adds: Digital Sky Technologies has stakes in Odnoklassniki.ru, Nasza-Klasa.pl, Vkontakte.ru and top portal Mail.ru. Arsenal football club majority owner Alisher Usmanov bought another two percent of DST this week, taking his stake up to 32 percent.
Photo Credit: Flickr/TechCrunch50-2008
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paidContent:UK
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| Tue, May 12, 2009 |
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Slate Launches Female-Focused DoubleX; More Cerebral, Less Jezebel
Slate’s latest blog, the female-focused DoubleX, launched earlier today with an immediate fire across the bow at Gawker Media’s women’s entertainment and lifestyle site Jezebel. DoubleX’s Linda Hirshman takes Jezebel to task for trafficking an attitude that says, “if it feels good do it,” but ignores the consequences. In turn, Jezebel offered a defense of its no-holds barred sexuality, while suggesting that DoubleX’s critique amounted to blaming the victim.
Double X clearly hopes to define itself by stating what it is not: an online variant of glossy women’s mags. As editor Emily Bazelon tells sibling WaPo: “Women’s magazines surround their smart content with much straight-up, idealized coverage of beauty and fashion. That’s an economic necessity for them. We’re hoping that the web will free us from that.” The site also hopes to appeal to men, who might might feel more comfortable reading a website for females, as opposed to a “women’s mag.” More after the jump
Slate and parent Washington Post Co. (NYSE: WPO) are a little late to the women’s online content game, following the past year’s launches of female-centric sites from major media companies like NBC, Yahoo (NSDQ: YHOO), AOL (NYSE: TWX) and Turner. The launch of DoubleX—which previously existed as a section within Slate.com—is part of Slate’s ongoing effort to break out of the beltway. In January 2008, Washington Post-Newsweek Interactive created the African American cultural news site, TheRoot, which was later folded into the The Slate Group. Last fall, it released the online business mag TheBigMoney and then, in February, launched a French version of the main politics and culture site. A look at monthly ComScore (NSDQ: SCOR) numbers since last year show that TheRoot and TheBigMoney have struggled, though the latter appeared to have a sudden rebound in April. But with just 157,000 uniques, the traffic is still very small. TheRoot, meanwhile, last had a high back in February of 291,000 uniques and has since dipped to 61,000 uniques last month (the site’s biggest month in the past year was May 2008, when it hit 424,000 uniques).
As for the “anti-DoubleX,” the two-year-old Jezebel, that site was up 9 percent year-over-year to 415,000 uniques in April, setting a nice target for its more cerebral rival.
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