| Wed, Jun 03, 2009 |
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Echostar To Pay TiVo Another $103 Million In Patent Case
Tom Rogers and TiVo (NSDQ: TIVO) must feel vindicated. In the latest chaper of a patent-infringement case on its DVR technology that dates back to 2004, TiVo was awarded an additional $103 million by the United States District Court in Texas after a failed appeal by Echostar (NSDQ: SATS). The additional payment, on top of $105 million awarded to TiVo for the original judgment, is a result of what the court deemed to be delay tactics by Echostar, which created what it felt was a workaround to the TiVo patents while it appealed the case.
Though Echostar said it would appeal the ruling again, the Wall Street Journal cites sources who believe it’s highly unlikely the ruling will be overturned, which would force Echostar to license TiVo’s technology for use in its DVR service. Surely those won’t be the most pleasant of negotiations after a long court battle.
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paidContent.org
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| Fri, May 22, 2009 |
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It Doesn’t Have Jimmy Kimmel, But Google TV Ads Makes Upfront Splash
While ABC late night talk show host Jimmy Kimmel once again drew gasps for his jabs at his employer at the upfronts this week (anyone remember 2002 when he joked that then bosses Lloyd Braun and Susan Lyne would be gone by the time his show aired?) it looks like the big news out of this year’s fall TV preview had nothing to do with the big four networks. Google (NSDQ: GOOG) TV Ads has deals with several marketers, who have pledged roughly “seven figures” to the spot buying platform for the fall, reports Daisy Whitney in THR.
Deutsch and Saatchi & Saatchi, along with like advertisers like Coldwell Banker, have already agreed to run ads through Google’s system starting in September. While a few million dollars is still not enough to make the networks worry, even in this dismal ad market, it suggests that Google TV Ads could wind as a player in the broadcast game after all. The unit has struggled to attract marketers and TV network agreements since exiting beta last summer, though it has managed deals with EchoStar (NSDQ: SATS), NBC Universal’s cable channels and Bloomberg TV.
Originally conceived as a system that would let marketers and agencies buy TV ads through an automated system, Google TV Ads is quickly evolving. This latest development comes barely a week after Google TV Ads handled distribution for the search giant’s first-ever TV spots. It’s also a month since Google TV Ads started testing placement of marketers’ spots on broadband videos of TV shows.
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paidContent.org
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It Doesn’t Have Jimmy Kimmel, But Google TV Ads Makes Upfront Splash
While ABC late night talk show host Jimmy Kimmel once again drew gasps for his jabs at his employer at the upfronts this week (anyone remember 2002 when he joked that then bosses Lloyd Braun and Susan Lyne would be gone by the time his show aired?) it looks like the big news out of this year’s fall TV preview had nothing to do with the big four networks. Google (NSDQ: GOOG) TV Ads has deals with several marketers, who have pledged roughly “seven figures” to the spot buying platform for the fall, reports Daisy Whitney in THR.
Deutsch and Saatchi & Saatchi, along with like advertisers like Coldwell Banker, have already agreed to run ads through Google’s system starting in September. While a few million dollars is still not enough to make the networks worry, even in this dismal ad market, it suggests that Google TV Ads could wind as a player in the broadcast game after all. The unit has struggled to attract marketers and TV network agreements since exiting beta last summer, though it has managed deals with EchoStar (NSDQ: SATS), NBC Universal’s cable channels and Bloomberg TV.
Originally conceived as a system that would let marketers and agencies buy TV ads through an automated system, Google TV Ads is quickly evolving. This latest development comes barely a week after Google TV Ads handled distribution for the search giant’s first-ever TV spots. It’s also a month since Google TV Ads started testing placement of marketers’ spots on broadband videos of TV shows.
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paidContent.org
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It Doesn’t Have Jimmy Kimmel, But Google TV Ads Makes Upfront Splash
While ABC late night talk show host Jimmy Kimmel once again drew gasps for his jabs at his employer at the upfronts this week (anyone remember 2002 when he joked that then bosses Lloyd Braun and Susan Lyne would be gone by the time his show aired?) it looks like the big news out of this year’s fall TV preview had nothing to do with the big four networks. Google (NSDQ: GOOG) TV Ads has deals with several marketers, who have pledged roughly “seven figures” to the spot buying platform for the fall, reports Daisy Whitney in THR.
Deutsch and Saatchi & Saatchi, along with like advertisers like Coldwell Banker have already agreed to run ads through Google’s system starting in September. While a few million dollars is still not enough to make the networks worry, even in this dismal ad market, it does suggest that Google TV Ads could wind up to be a player in the broadcast game after all. The unit has struggled to attract marketers and TV network agreements since exiting beta last summer, though it does have deals with EchoStar (NSDQ: SATS), NBC Universal’s cable channels and Bloomberg TV.
Originally, conceived as a system that would let marketers and agencies buy TV ads through an automated system, Google TV Ads is quickly evolving. This latest development comes barely a week after Google TV Ads handled distribution for the search giant’s first-ever TV spots. It’s also a month since Google TV Ads started testing placement of marketers’ spots on broadband videos of TV shows.
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paidContent.org
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| Mon, May 11, 2009 |
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Google Chrome Ads Go From YouTube To Your Tube; Search Giant’s First-Ever Spots Run This Weekend
After backing out of a planned TV ad campaign during the Olympics last summer, the normally TV-shy Google (NSDQ: GOOG) is ready to go primetime to promote its Chrome web browser, the company said in a blog post. The ads will start running on “various networks” this weekend. A Google rep confirmed an AdAge report that this will be the first time the search giant has run a TV ad. (See ad after the jump)
—Comparatively limited: Google being Google, this is not a traditional media buy, as the ads will be distributed only through the Google TV Ads platform. Google TV Ads has deals with just one pay TV provider, EchoStar (NSDQ: SATS) and a smaller California cable company. And while Bloomberg TV and NBCU’s cable networks also farm out a portion of their inventory to Google TV Ads, the spots won’t reach anyone else. Since exiting beta last summer with its self-serve, targeted ads to pay TV networks and marketers, Google TV Ads has made only a few high-profile deals. It’s tempting to read this use of the system not just to promote the Chrome browser, but also to promote its ad targeting system. More after the jump.
—Promoting Chrome: As for generating buzz for Chrome, our Tameke Kee cited an AdAge report last month that Google created a Chrome Shorts page on YouTube with 11 videos that were estimated to cost less than $10,000 each.
—This is a browser war?: Google launched the Chrome browser in September to a great deal of hype—but it still hasn’t paid off. According to Net Applications’ Market Share, Microsoft’s Internet Explorer remains dominant with 66 percent of the market; Mozilla’s Firefox is a distant second with a 22 percent share, followed by Apple’s Safari, with 8.21 percent. But at least Google’s not at the very bottom of the rankings: Chrome’s 1.42 percent share is well ahead of Netscape (.82 percent), Opera (.68 percent) and “other” (.22 percent).
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