| Tue, Jun 16, 2009 |
|
MSLO Starts Selling Downloadable ‘How To’ Videos; Part Of `Martha University’
Martha Stewart Living Omnimedia (NYSE: MSO) has opened up Martha University, a section of the media company’s website that will sell “how to” videos covering recipes, entertaining, home decor and weddings. The videos, which are powered by iAmplify, a New York-based audio and video content distribution firm, will be sold for prices ranging from $5.95 to $12.95.
Speaking at an industry event last month, Martha Stewart told paidContent that this new venture did not mean the company would be abandoning its ad-supported online model. Instead, it is meant to gauge consumers’ appetite for pay-to-download video. It will serve as a broader test of how much internet users will pay for content, something every media company is looking at right now. For MSLO, the decision is an easy one, since it has an extensive video library, a large part of which has never been available online.
The videos are grouped into three categories: recipes, decorating and crafts; wedding ideas; and Martha Stewart classics. The latter category is comprised of five of Martha’s PBS TV specials that aired from the 1980s through 1990. MSLO offers free previews of the videos, which range from half-a-minute to nearly two minutes.
-
paidContent.org
|
|
|
Industry Moves: Paramount Digital; AdMedia Partners; JEGI; Burrell, NBCU
—Paramount Digital Entertainment (PDE), part of *Viacom* and a division of Paramount Pictures Corporation, has appointed Keith Quinn as its SVP of creative development and production. Quinn will report to Thomas Lesinski, president of PDE, and will oversee the development and production of a pipeline of original digital content. Quinn joins PDE from Agility Studios, which he co-founded in 2008 as a cross-platform entertainment shop..others in the venture were Scott Ehrlich and Larry Tanz. Prior to that Quinn was SVP, development and production for the now-shuttered LivePlanet digital entertainment venture.
—Mark Edmiston, a notable fixture in the media banking sector for the last 20 years, has retired, after serving as a partner at media/marketing i-banking firm AdMedia Partners. Mike Klingensmith, who joined AdMedia last fall after a long stint at Time Inc, will replace him as the head of their media practice. Prior to joining AdMedia in 1999, Edmiston co-founded the rival i-bank The Jordan, Edmiston Group Inc. (JEGI), which still bears his name.
more after the jump
—Meanwhile at JEGI, Wenda Harris Millard has joined the firm’s advisory board. In April, Millard became President of Media Link, a strategic advisory and representation firm in the media sector. Previously, she was co-CEO and President, Media, Martha Stewart Living Omnimedia (NYSE: MSO) (MSLO).
—Burrell Comunications, the multicultural marketing firm, has appointed a Google (NSDQ: GOOG) vet as the head of its interactive division. Don Moore has joined as President of its newly formed digital unit. Before joining Burrell, Moore was Google’s Agency Team Lead for the Central and Western US. Prior to joining Google, Moore was the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network.
—At NBC Universal (NYSE: GE), till-now EVP of Communications Cory Shields has been named to the newly-created position of EVP of global policy strategies and alliances. He will “build alliances with IP-intensive industries, labor unions, and other organizations looking to protect jobs and grow the U.S. economy as well as advance the company’s agenda for strengthening IP protection for NBCU’s content”. He will be working with NBCU’s global legal and government relations team to drive the company’s anti-piracy agenda. He will report to Shields NBCU EVP and General Counsel Rick Cotton.
-
paidContent.org
|
|
|
MSLO Opens ‘Martha University’; Starts Selling Pay-To-Download ‘How To’ Videos
Martha Stewart Living Omnimedia (NYSE: MSO) has opened up Martha University, a section of the media company’s website that will sell “how to” videos covering recipes, entertaining, home decor and weddings. The videos, which are powered by iAmplify, a New York-based audio and video content distribution firm, will be sold for prices ranging from $5.95 to $12.95.
Speaking at an industry event last month, Martha Stewart told paidContent that this new venture did not mean the company would be abandoning its ad-supported online model. Instead, this is meant to get a sense of what its consumer’s appetite is for pay-to-download video. Still, the timing of the offering can also be seen as a test of how much internet users will pay for content, something every media company is looking at right now. For MSLO, the decision is an easy one, since it has an extensive video library and large part of it has never been available online.
The videos are grouped into three categories: Recipes, Decorating and Crafts; Wedding Ideas; and Martha Stewart Classics. The latter category is comprised of five of Martha’s PBS TV specials that aired from the 1980s through 1990. MSLO offers free previews of the videos, which range from half-a-minute to nearly two minutes.
-
paidContent.org
|
| Mon, Jun 15, 2009 |
|
|
Industry Moves: Paramount Digital; AdMedia Partners; JEGI; Burrell, NBCU
—Paramount Digital Entertainment (PDE), part of *Viacom* and a division of Paramount Pictures Corporation, has appointed Keith Quinn as its SVP of creative development and production. Quinn will report to Thomas Lesinski, president of PDE, and will oversee the development and production of a pipeline of original digital content. Quinn joins PDE from Agility Studios, which he co-founded in 2008 as a cross-platform entertainment shop..others in the venture were Scott Ehrlich and Larry Tanz. Prior to that Quinn was SVP, development and production for the now-shuttered LivePlanet digital entertainment venture.
—Mark Edmiston, a notable fixture in the media banking sector for the last 20 years, has retired, after serving as a partner at media/marketing i-banking firm AdMedia Partners. Mike Klingensmith, who joined AdMedia last fall after a long stint at Time Inc, will replace him as the head of their media practice. Prior to joining AdMedia in 1999, Edmiston co-founded the rival i-bank The Jordan, Edmiston Group Inc. (JEGI), which still bears his name.
—Meanwhile at JEGI, Wenda Harris Millard has joined the firm’s advisory board. In April, Millard became President of Media Link, a strategic advisory and representation firm in the media sector. Previously, she was co-CEO and President, Media, Martha Stewart Living Omnimedia (NYSE: MSO) (MSLO).
—Burrell Comunications, the multicultural marketing firm, has appointed a Google (NSDQ: GOOG) vet as the head of its interactive division. Don Moore has joined as President of its newly formed digital unit. Before joining Burrell, Moore was Google’s Agency Team Lead for the Central and Western US. Prior to joining Google, Moore was the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network.
—At NBC Universal (NYSE: GE), till-now EVP of Communications Cory Shields has been named to the newly-created position of EVP of global policy strategies and alliances. He will “build alliances with IP-intensive industries, labor unions, and other organizations looking to protect jobs and grow the U.S. economy as well as advance the company’s agenda for strengthening IP protection for NBCU’s content”. He will be working with NBCU’s global legal and government relations team to drive the company’s anti-piracy agenda. He will report to Shields NBCU EVP and General Counsel Rick Cotton.
-
paidContent.org
|
|
|
Industry Moves: Paramount Digital; AdMedia Partners; JEGI; Burrell
—Paramount Digital Entertainment (PDE), part of *Viacom* and a division of Paramount Pictures Corporation, has appointed Keith Quinn as its SVP of creative development and production. Quinn will report to Thomas Lesinski, president of PDE, and will oversee the development and production of a pipeline of original digital content. Quinn joins PDE from Agility Studios, which he co-founded in 2008 as a cross-platform entertainment shop..others in the venture were Scott Ehrlich and Larry Tanz. Prior to that Quinn was SVP, development and production for the now-shuttered LivePlanet digital entertainment venture.
—Mark Edmiston, a notable fixture in the media banking sector for the last 20 years, has retired, after serving as a partner at media/marketing i-banking firm AdMedia Partners. Mike Klingensmith, who joined AdMedia last fall after a long stint at Time Inc, will replace him as the head of their media practice. Prior to joining AdMedia in 1999, Edmiston co-founded the rival i-bank The Jordan, Edmiston Group Inc. (JEGI), which still bears his name.
—Meanwhile at JEGI, Wenda Harris Millard has joined the firm’s advisory board. In April, Millard became President of Media Link, a strategic advisory and representation firm in the media sector. Previously, she was co-CEO and President, Media, Martha Stewart Living Omnimedia (NYSE: MSO) (MSLO).
—Burrell Comunications, the multicultural marketing firm, has appointed a Google (NSDQ: GOOG) vet as the head of its interactive division. Don Moore has joined as President of its newly formed digital unit. Before joining Burrell, Moore was Google’s Agency Team Lead for the Central and Western US. Prior to joining Google, Moore was the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network.
-
paidContent.org
|
|
More Featured Content
|
Newsletter
