| Mon, Jun 15, 2009 |
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How Yahoo Could Turn Third-Party Apps Into A Big Moneymaker
So far, the introduction of third-party apps to Yahoo properties has been talked about mostly as a way for the portal to keep users on its own sites for longer. But in a report today, Citigroup Analyst Mark Mahaney raises the possibility that third-party apps could provide a new—and significant—revenue stream for Yahoo, a la the Apple (NSDQ: AAPL) App store. “To the extent that Yahoo is able to serve as a large platform for applications (free and paid), is able to highlight relevant applications to its users, and is able to make the purchase of the paid applications seamless ... there is a potentially significant new revenue opportunity here for Yahoo,” Mahaney writes. He adds that app sales—which he refers to as “micro-transapptions” could be a “multi-billion dollar (profitable) revenue opportunity”—with other internet companies, such as AOL (NYSE: TWX), Google (NSDQ: GOOG) and MSN cashing in as well.
Mahaney’s analysis seems logical, particularly since Yahoo’s new home page will prominently feature a list of outside apps. However, for Yahoo to garner significant revenue from third-party apps, it will have to change its app selection. Most of the third-party apps available now (all free, by the way) bring free services that already exist elsewhere on the internet to Yahoo (NSDQ: YHOO). See, for instance, the new Mint.com app to the right. Yahoo users wouldn’t be paying for unique functionality but rather for the convenience of accessing those services from their customized myYahoo page—or eventually from the home page. Can’t speak for other web users, but that’s not something that I’d pay for.
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paidContent.org
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| Thu, Jun 11, 2009 |
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Metacafe Opening In UK Under Ex Joost Exec; ITN, Others On Board
US video site Metacafe is about to launch in the UK, having hired Joost‘s London-based content acquisition and strategy director Tim Rottach to build its operation here.
Rottach told me he will use the ad sales service from Perform Group as well the sports video rightsholder’s content, giving Metacafe football and other highlights: “We’re working with a lot of different UK broadcasters and producers. We’ve just finished an agreement with ITN so we’ll be getting content from them, we’ll also have a lot of content from the us that works well over here from CBS, Fox Sports, and we’re working with Five on an agreement, and other local brands.” Apple (NSDQ: AAPL), United Biscuits, Lionsgate and Universal are signed on as advertisers. Update: They later said there’s no CBS.
Hachenburg: “We’re focused on the UK. We need to bring the same new look and feel from the US to the UK - that’s a more more entertainment-oriented homepage with a big billboard across the top where you can promote and feature the latest video content.” Hachenburg sets Metacafe apart from typical user-gen video sites because a team of between 80,000 and 100,000 reviewers voluntarily filters out low-quality submissions: “We end up with about 10 percent of submitted content appearing on the site.” That panel already includes reviewers in the UK.
Metacafe claims to be the world’s most-visited “independent” video site (ie. it’s trailing YouTube) with 50 million monthly uniques. CEO Erick Hachenburg, visiting London, told me it differentiates by filtering UGC video, adding professional web video and pro TV clips. But it’s a crowded video market any way you look at it - Metacafe was fifteenth and last on comScore’s list of UK uniques to video sites in April. The site redesigned in April to accentuate the offering around “hubs” for areas like sport, music and movie trailers.
Founded in 2003, Metacafe has raised at least $45 million from investors including Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners. Any more needed? Hachenburg: “We don’t need to - we have plenty of cash in the bank that will allow us to run well in to next year and possibly to the end of next year. But we’re testing the market right now to see whether there’s a professional partner on the monetisation-of-content front - can we take the UK model and roll it out in to other countries?”
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paidContent:UK
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| Wed, Jun 10, 2009 |
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Metacafe Opening In UK Under Ex Joost Exec; ITN, Others On Board
US video site Metacafe is about to launch in the UK, having hired Joost‘s London-based content acquisition and strategy director Tim Rottach to build its operation here.
Rottach told me he will use the ad sales service from Perform Group as well the sports video rightsholder’s content, giving Metacafe football and other highlights: “We’re working with a lot of different UK broadcasters and producers. We’ve just finished an agreement with ITN so we’ll be getting content from them, we’ll also have a lot of content from the us that works well over here from CBS (NYSE: CBS), Fox Sports, and we’re working with Five on an agreement, and other local brands.” Apple (NSDQ: AAPL), United Biscuits, Lionsgate and Universal are signed on as advertisers.
Hachenburg: “We’re focused on the UK. We need to bring the same new look and feel from the US to the UK - that’s a more more entertainment-oriented homepage with a big billboard across the top where you can promote and feature the latest video content.” Hachenburg sets Metacafe apart from typical user-gen video sites because a team of between 80,000 and 100,000 reviewers voluntarily filters out low-quality submissions: “We end up with about 10 percent of submitted content appearing on the site.” That panel already includes reviewers in the UK.
Metacafe claims to be the world’s most-visited “independent” video site (ie. it’s trailing YouTube) with 50 million monthly uniques. CEO Erick Hachenburg, visiting London, told me it differentiates by filtering UGC video, adding professional web video and pro TV clips. But it’s a crowded video market any way you look at it - Metacafe was fifteenth and last on comScore’s list of UK uniques to video sites in April. The site redesigned in April to accentuate the offering around “hubs” for areas like sport, music and movie trailers.
Founded in 2003, Metacafe has raised at least $45 million from investors including Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners. Any more needed? Hachenburg: “We don’t need to - we have plenty of cash in the bank that will allow us to run well in to next year and possibly to the end of next year. But we’re testing the market right now to see whether there’s a professional partner on the monetisation-of-content front - can we take the UK model and roll it out in to other countries?”
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paidContent:UK
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| Tue, Jun 09, 2009 |
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Metacafe Opening In UK Under Ex Joost Exec; ITN, Others On Board
US video site Metacafe is about to launch in the UK, having hired Joost‘s London-based content acquisition and strategy director Tim Rottach to build its operation here.
Rottach told me he will use the ad sales service from Perform Group as well the sports video rightsholder’s content, giving Metacafe football and other highlights: “We’re working with a lot of different UK broadcasters and producers. We’ve just finished an agreement with ITN so we’ll be getting content from them, we’ll also have a lot of content from the us that works well over here from CBS (NYSE: CBS), Fox Sports, and we’re working with Five on an agreement, and other local brands.” Apple (NSDQ: AAPL), United Biscuits, Lionsgate and Universal are signed on as advertisers.
Hachenburg: “We’re focused on the UK. We need to bring the same new look and feel from the US to the UK - that’s a more more entertainment-oriented homepage with a big billboard across the top where you can promote and feature the latest video content.” Hachenburg sets Metacafe apart from typical user-gen video sites because a team of between 80,000 and 100,000 reviewers voluntarily filters out low-quality submissions: “We end up with about 10 percent of submitted content appearing on the site.” That panel already includes reviewers in the UK.
Metacafe claims to be the world’s most-visited “independent” video site (ie. it’s trailing YouTube) with 50 million monthly uniques. CEO Erick Hachenburg, visiting London, told me it differentiates by filtering UGC video, adding professional web video and pro TV clips. But it’s a crowded video market any way you look at it - Metacafe was fifteenth and last on comScore’s list of UK uniques to video sites in April. The site redesigned in April to accentuate the offering around “hubs” for areas like sport, music and movie trailers.
Founded in 2003, Metacafe has raised at least $45 million from investors including Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners. Any more needed? Hachenburg: “We don’t need to - we have plenty of cash in the bank that will allow us to run well in to next year and possibly to the end of next year. But we’re testing the market right now to see whether there’s a professional partner on the monetisation-of-content front - can we take the UK model and roll it out in to other countries?”
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paidContent:UK
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|
|
Metacafe Opening In UK Under Ex Joost Exec; ITN, Others On Board
US video site Metacafe is about to launch in the UK, having hired Joost‘s London-based content acquisition and strategy director Tim Rottach to build its operation here.
Rottach told me he will use the ad sales service from Perform Group as well the sports video rightsholder’s content, giving Metacafe football and other highlights: “We’re working with a lot of different UK broadcasters and producers. We’ve just finished an agreement with ITN so we’ll be getting content from them, we’ll also have a lot of content from the us that works well over here from CBS (NYSE: CBS), Fox Sports, and we’re working with Five on an agreement, and other local brands.” Apple (NSDQ: AAPL), United Biscuits, Lionsgate and Universal are signed on as advertisers.
Hachenburg: “We’re focused on the UK. We need to bring the same new look and feel from the US to the UK - that’s a more more entertainment-oriented homepage with a big billboard across the top where you can promote and feature the latest video content.” Hachenburg sets Metacafe apart from typical user-gen video sites because a team of between 80,000 and 100,000 reviewers voluntarily filters out low-quality submissions: “We end up with about 10 percent of submitted content appearing on the site.” That panel already includes reviewers in the UK.
Metacafe claims to be the world’s most-visited “independent” video site (ie. it’s trailing YouTube) with 50 million monthly uniques. CEO Erick Hachenburg, visiting London, told me it differentiates by filtering UGC video, adding professional web video and pro TV clips. But it’s a crowded video market any way you look at it - Metacafe redesigned in April to accentuate the offering around “hubs” for areas like sport, music and movie trailers.
Founded in 2003, Metacafe has raised at least $45 million from investors including Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners. Any more needed? Hachenburg: “We don’t need to - we have plenty of cash in the bank that will allow us to run well in to next year and possibly to the end of next year. But we’re testing the market right now to see whether there’s a professional partner on the monetisation-of-content front - can we take the UK model and roll it out in to other countries?”
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paidContent:UK
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