The Guardian
Close Box

News From Us:

Our latest report; our new video section; and jobs with paidContent.org and paidContent:UK


         Symbol Lookup
Why Does RIM Have To Bribe BlackBerry Developers?
Published: 05/12/08 05:53 AM EDT
Now official: The new BlackBerry Bold,(aka the BlackBerry 9000, aka the BlackBerry not-really-an-iPhone killer) which RIM will show off his week at its annual Wireless Enterprise Symposium in Orlando. What else is on RIM's (RIMM) agenda? A $150 million fund to invest in companies developing BlackBerry apps, with partners including RBC, Thomson Reuters, and JLA Ventures. This will compete with Apple's (AAPL) $100 million "iFund" for iPhone app development and Google's (GOOG) $10 million competition to entice people to develop apps for its upcoming Android platform. The big difference: Unlike the iPhone and Android app platforms, which don't commercially exist yet, companies have been coding and distributing BlackBerry apps for years. In other words, it's one thing to offer some money to kick-start a brand new industry; it's another thing to pool a bunch of money to fuel an existing industry. At the end of March, Apple had sold 5.4 million iPhones; RIM sold 14 million BlackBerries during fiscal 2008, leading the U.S. smartphone market. So in theory, the BlackBerry software industry should be large, mature, healthy -- and self-sustaining. Then why does RIM need to offer an incentive for coders to write for BlackBerry? The most obvious conclusion: RIM is seriously worried about losing steam to Apple -- whose iPhone apps looked damn good in their video demo in March -- and Google, whose Android is unproven but will get a lot of attention when it launches later this year. So, our query to mobile developers (or people who know them): Do you develop for BlackBerry now? Will you continue to? Or are the iPhone and Android platforms potentially more interesting/lucrative? Let us know in comments below. See Also: RIM's iPhone Killer: Not Terrible! But No iPhone Blackberry's Newest iPhone Defense: SAP Deal Apple iPhone, Google Android Could Pinch RIM's Growth: Analyst

Silicon Alley Insider
Today
07:00 PM Nice Whiff, Google (GOOG)
05:57 PM January Search Results In! Bing Keeps Gaining Share, Everyone Else Loses (GOOG, YHOO, MSFT)
05:24 PM Playboy Honcho Hugh Hefner Sued For Trashing Deals, Staying Surrounded By Babes, Luxury (PLA)
05:07 PM Sorry Google, We Only Want To Be "Friends" With About 36% Of Our Gmail Contacts (GOOG)
04:51 PM Applying For A Job Online Is A Broken Process
04:34 PM Viacom, Real Networks Spin Off Rhapsody (RNWK, VIA)
04:24 PM Disney Smashes The Street (DIS)
03:53 PM CNN Kicks AP To The Curb (For A Week)
03:45 PM CHART OF THE DAY: Most People Aren't Buying Apple iPads (AAPL)
03:41 PM Early Google Buzz Reviews (GOOG)
03:40 PM New York Times Jumps On The Foursquare Bandwagon (NYT)
03:37 PM Microsoft Disses Google Buzz Too! (MSFT, GOOG)
03:12 PM Disney Works For The White House
02:50 PM The 5 Types Of IT Company Data You Should Pay Attention To
02:26 PM Yahoo: We've Had Our Own Google Buzz For Over A Year (YHOO, GOOG)
02:15 PM The Truth About Google Buzz: It's Late, Boring, And Lame (GOOG)
02:04 PM Brooklyn Decker's Sports Illustrated Swimsuit Edition Teaser Videos
02:02 PM Watch A Demo Of Google Buzz
02:00 PM How To Write A GREAT Business Plan
01:48 PM Google Wants To Kill Foursquare, Too!
01:41 PM Facebook's New Payments System Is Increasing Virtual Goods Sales By An Impressive 25%
01:28 PM Google's Lame Facebook-Killer Is Called "Google Buzz" (GOOG)
01:26 PM Will Apple Launch An App Store For The Mac? (AAPL)
01:23 PM It's The Sex, Stupid
01:16 PM CNBC: Our Sports Illustrated Swimsuit Special Is "More About Business Than Boobs"
01:09 PM Another Analyst Says iPhone To Verizon Not Happening Until 2011 (AAPL, T, VZ)
12:56 PM LIVE: Google Goes After Facebook, Twitter (GOOG)
12:20 PM 11 Social Media Mistakes Your Company Must Avoid
12:12 PM Here Comes Google's Big Announcement! (GOOG)
12:05 PM Amazon's In Luck: Some Major Publishers Not Sold On Kindle "Agency" Model, So Amazon Can Still Undercut Apple On Price
 

Powered By: FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes.
All other data is delayed at least 20 minutes.
By accessing this page, you agree to the following terms and conditions.
Daily Market Updates provided by MarketMinute.com
Stock Analysis provided by SocialPicks Conference calls info supplied by OpenCompany
Fundamental data supplied by Mergent, Inc.
Stock quote data supplied by Telekurs

The Economics of Content | paidContent Newsletter

Sponsors

close window
E-mail Article to a Friend




CLOSE WINDOW