The Guardian
Close Box

News From Us:

Our latest report; our new video section; and jobs with paidContent.org and paidContent:UK


         Symbol Lookup
It's Trade Group vs. Google On Mobile Ads. Guess Who's Going To Win?
Published: 04/29/08 04:03 PM EDT
Last week, the Mobile Marketing Association, a trade organization representing mobile advertisers and handset makers, released its standards for mobile display ads on April 24. Important and worthwhile, given the technical nightmare advertisers face when trying to spread their messages on hundreds of different phone types and screen sizes. One problem: Google (GOOG) released its own standards the day before, and the standards are different. Search Engine Watch thinks that the MMA has rendered Google's standards useless. Really? We wouldn't place that bet, but here's a question: Why didn't Google talk to the MMA (of which it is a member) before releasing guidelines five days ago? And why didn't the MMA make sure its (newer) guidelines synched up with Google's before they went public? For its part, Google says they'll play along nicely and "continue working with the MMA to ensure compliance with these and future guidelines." But it's yet another reason the mobile ad market is stalled in the U.S. Mobile ad revenues are expected to hit $1.7 billion this year, compared to worldwide spending of $4.6 billion, according to EMarketer. Related: Mobile Users: Still Not That Into The Ads

Silicon Alley Insider
Today
07:00 PM Nice Whiff, Google (GOOG)
05:57 PM January Search Results In! Bing Keeps Gaining Share, Everyone Else Loses (GOOG, YHOO, MSFT)
05:24 PM Playboy Honcho Hugh Hefner Sued For Trashing Deals, Staying Surrounded By Babes, Luxury (PLA)
05:07 PM Sorry Google, We Only Want To Be "Friends" With About 36% Of Our Gmail Contacts (GOOG)
04:51 PM Applying For A Job Online Is A Broken Process
04:34 PM Viacom, Real Networks Spin Off Rhapsody (RNWK, VIA)
04:24 PM Disney Smashes The Street (DIS)
03:53 PM CNN Kicks AP To The Curb (For A Week)
03:45 PM CHART OF THE DAY: Most People Aren't Buying Apple iPads (AAPL)
03:41 PM Early Google Buzz Reviews (GOOG)
03:40 PM New York Times Jumps On The Foursquare Bandwagon (NYT)
03:37 PM Microsoft Disses Google Buzz Too! (MSFT, GOOG)
03:12 PM Disney Works For The White House
02:50 PM The 5 Types Of IT Company Data You Should Pay Attention To
02:26 PM Yahoo: We've Had Our Own Google Buzz For Over A Year (YHOO, GOOG)
02:15 PM The Truth About Google Buzz: It's Late, Boring, And Lame (GOOG)
02:04 PM Brooklyn Decker's Sports Illustrated Swimsuit Edition Teaser Videos
02:02 PM Watch A Demo Of Google Buzz
02:00 PM How To Write A GREAT Business Plan
01:48 PM Google Wants To Kill Foursquare, Too!
01:41 PM Facebook's New Payments System Is Increasing Virtual Goods Sales By An Impressive 25%
01:28 PM Google's Lame Facebook-Killer Is Called "Google Buzz" (GOOG)
01:26 PM Will Apple Launch An App Store For The Mac? (AAPL)
01:23 PM It's The Sex, Stupid
01:16 PM CNBC: Our Sports Illustrated Swimsuit Special Is "More About Business Than Boobs"
01:09 PM Another Analyst Says iPhone To Verizon Not Happening Until 2011 (AAPL, T, VZ)
12:56 PM LIVE: Google Goes After Facebook, Twitter (GOOG)
12:20 PM 11 Social Media Mistakes Your Company Must Avoid
12:12 PM Here Comes Google's Big Announcement! (GOOG)
12:05 PM Amazon's In Luck: Some Major Publishers Not Sold On Kindle "Agency" Model, So Amazon Can Still Undercut Apple On Price
 

Powered By: FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes.
All other data is delayed at least 20 minutes.
By accessing this page, you agree to the following terms and conditions.
Stock Updates provided by MarketMinute.com
Stock Analysis provided by SocialPicks Conference calls info supplied by OpenCompany
Fundamental data supplied by Mergent, Inc.
Stock quote data supplied by Telekurs

The Economics of Content | paidContent Newsletter

Sponsors

close window
E-mail Article to a Friend




CLOSE WINDOW