NEW YORK, Nov. 13 /PRNewswire/ -- Pronto.com(TM), an Operating Business of IAC IACI, today announced that, just in time for the holiday season, it has added product Buying Guides to its industry-leading social shopping site. Pronto.com's new Buying Guides provide a digestible amount of information on a wide range of products, including reviews, unbiased advice and helpful, category-specific facts, so shoppers can make educated buying decisions without being experts.

With the holiday season fast approaching, Pronto.com's Buying Guides have arrived at a perfect time. According to a recent study by Burst Media, more than half of consumers expect to purchase either a portion or all of their holiday gifts online this year (50.7%), up from 37.6% in 2006. The survey also revealed that more than two-thirds (68.6%) of consumers shop online and use the Internet as a resource to research products. Pronto.com's new Buying Guides will help this surge of online shoppers dramatically reduce time spent shopping by arming them with the information they need to pick the perfect gift for family and friends.

"What makes Pronto.com unique to the industry is our focus not only on helping consumers find where they can buy certain products, but also in giving them the information they need to decide what to buy. This is especially useful during the holiday season," said Michelle Pae, Pronto.com's Vice President of Product Development. "With our new Buying Guides and thriving social shopping community, we've assembled critical buying information from across the Web into one convenient place to make shopping easy and fun."

Currently, Pronto.com offers dozens of Buying Guides, with more being added weekly, that cover products in popular categories such as Baby, Home & Garden, Electronics, and Entertainment. To access the Buying Guides, Pronto.com users should click on the links below the "Need advice?" column at the top right of the page after conducting a product or category search. After selecting the Buying Guide of choice, customers will find the following helpful insight:

    -- The Pronto Pick -- The recommended product in the category based on
       quality and value
    -- The Five -- Five key points the shopper should keep in mind
       Shop Talk -- Product-specific terms and descriptions that consumers
       should know
    -- Buzz -- What's hot right now
    -- Wallet Impact -- What consumers can expect within their designated
       price range
    -- Experts Say -- Additional opinions and advice from the experts

Currently the Web's fastest growing comparison shopping site with year-over-year growth of over 3100% and 5.2 million unique monthly U.S. users, according to comScore, Pronto.com is the first site to successfully fuse comparison shopping with a full range of social shopping features that allow users to rate products, interact with other users, write reviews and discover new products, brands and stores from other like-minded shoppers.

Pronto.com's 'Want It, Win It' Holiday Shopping Contest

Pronto.com also announced a holiday sweepstakes that will run from November 15-December 15, 2007, where one Pronto.com user will win $2,000-worth of his or her favorite products. To enter, Pronto.com users simply need to create a profile and "Like" five of their favorite or most-wanted products, write five reviews, and have five of their friends join them on Pronto.com. The winner will be selected from a random drawing on December 20 and will win $2,000-worth of products from his or her "Like" list.

About Pronto.com

Pronto.com (http://www.pronto.com) is the Web's most comprehensive social shopping engine. Thanks to patent pending Web search technology, Pronto.com's product index contains over 70 million products from over 65,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Named as "Best Online Price Comparison Site" by Kiplinger's, Pronto.com has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. Pronto.com is an operating business of IAC IACI, which operates Ask.com, Citysearch, Evite, Match.com, Bloglines, Zwinky, Excite and more.

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at http://www.iac.com

    Pronto.com Public Relations, Press Only:
    Kendra Thornton
    773-525-6110
    media@pronto.com

    Brandon Warburton
    212-915-3849
    media@pronto.com

Source: Pronto.com