NEW YORK, October 1 /PRNewswire-FirstCall/ -- By integrating marketer content directly into Answers.com's result pages, ad agency Media Contacts says that it has increased the performance of internet advertising campaign initiatives by successfully delivering digital content to site visitors. Answers.com's content sponsorship program lets Media Contacts' advertising clients display branded content to an engaged audience while they search for information relevant to that message on a specific Answers.com topic or category page.

According to Rob Griffin, SVP US Director of Search for Media Contacts, one recent client campaign had three content units with click-through rates that were 300% - 600% above the average CTR of a typical banner ad. Answers.com's Content Sponsorship campaign captured the attention of visitors looking for travel information while improving the client's brand visibility in a search environment. Media Contacts leveraged Answers.com's content sponsorship program to reach the client's target customers searching for information on popular travel destinations, historical, educational and parental topics. Depending on the topic triggering the advertisement, visitors viewed one of three branded content messages.

"Answers.com's content sponsorship program delivered more relevant information to our client's consumer base than we typically get across with a standard banner ad," said Leigh McKinley of Media Contacts. "That, coupled with their ability to target the ads, made this campaign highly successful." Griffin added, "We'll continue to use Answers.com's content sponsorship program for clients as it increases visibility and provides them with a unique solution to branding within the search environment."

"The goal of Answers.com Content Sponsorship Ads is to drive awareness and to reach those consumers not necessarily looking for information about a particular topic, but for relevant and related information," said Robert Formentin, VP of Sales at Answers.com. "We've demonstrated that users are interested not only in reading a client's content, but also in seeing this content amongst other relevant information, which in turn drives highly qualified visitors to a brand's site."

About Answers.com

Answers Corporation ANSW operates the award-winning Answers.com(TM) information portal, delivering comprehensive content on over four million topics spanning health, finance, entertainment, business and more. Content includes over 180 licensed titles from leading publishers such as Houghton Mifflin Riverdeep Group PLC, Barron's, Encyclopedia Britannica, All Media Guide and others; original articles written by Answers.com's editorial team; community-contributed articles from Wikipedia; and user-generated questions & answers from Answers.com's industry-leading WikiAnswers(TM) (http://wiki.answers.com). Answers.com accepts standard video and graphic displays, content sponsorships and content integration opportunities to advertisers. Advertising is also available on the company's mobile platform. Answers.com is a comScore Top 100 Property. (answ-g)

About Media Contacts

Media Contacts ("MC") is the global interactive media network of Havas Media - the media division of HAVAS. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media. MC brings together professional expertise, proven strategic insight, and Artemis(R), MC's advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment. Since 1997, and in 25 countries in 32 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Dell, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroen, Repsol, Reckitt Benckiser and VW, amongst others.

    Contacts:

    Answers.com
    Gina M. Larson
    +1-646-502-4785
    ginal@answers.com

    or

    Technology PR
    Alison Minaglia
    +1-203-972-3170
    aminaglia@technologypr.com

Source: Answers Corporation