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May 24, 2013
Phillips-Van Heusen (NYSE:PVH) is one of the most well known and popular clothing brands, with multiple brands. Brands under PVH include Calvin Klein, Van Heusen, and IZOD, and it has licensing agreements with many others, including Chaps, Sean John, and DKNY. As the bulk of its brands occupy the mid to lower-mid market range, the company sells its products largely in major department stores and some 700 Phillips-Van Heusen operated outlet locations.[1]. Given its heavy dependence on the U.S. market, PVH has recently began to focus on growing its international presence through licensing agreements and new brand acquisitions.
Evidence of its commitment to growing can be seen through its recent decision to acquire Tommy Hilfiger. PVH announced on March 15, 2010 that it would be paying €2.2 billion, or approximately $3.0 billion in total to acquire the brand.[2]
(Read more at Wikinvest
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