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October 20, 2008 at 17:52 PM EDT
MediaBank Acquires Mediaplex Systems

CHICAGO, Oct. 20 /PRNewswire/ -- Furthering its leadership position, MediaBank, a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process, today announced the acquisition of Mediaplex Systems, Inc., a technology division within ValueClick, Inc. (Nasdaq: VCLK). MediaBank's acquisition of the AdVault, ContentDepot, eBusiness solutions, and related platforms, which help advertisers, agencies and publishers manage their cross-media buying, production, finance, and related activities, will benefit the clients of both companies by providing access to a broad range of technology solutions to meet their advertising operations and analytics needs.

MediaBank will focus on leveraging the added resources and talent from Mediaplex Systems to further its leadership position in the industry and continue its development of the most comprehensive media buying technology solutions available. MediaBank plans to enhance the AdVault, ContentDepot, and eBusiness solutions technology, and extend the AdVault and ContentDepot platforms with elements of MediaBank's innovations. The enhanced product suites will provide current and future clients with the most advanced advertising operations and analytics solution available -- a distinct competitive advantage in the market for the clients of both MediaBank and Mediaplex Systems.

"With this acquisition we're continuing to set ourselves apart from our competitors with technology and services that truly allow agencies and advertisers to work more efficiently and intelligently across all media channels," said Brad Keywell, co-founder of MediaBank. "This acquisition helps us elevate our current product suite, and further demonstrates our commitment to provide our current and future clients the best workflow, analytics and business intelligence tools in the industry."

The AdVault suite of technology solutions will enhance and expand MediaBank's offering. AdVault's solutions include a browser-based digital asset management tool, advanced finance and production suites that integrate to both the AdVault and MediaBank media modules, and a digital media buying platform that will further enhance MediaBank's industry leading technology.

"The addition of Mediaplex System's AdVault suite to MediaBank's current offerings results in a powerful, high-quality solution for advertising agencies," said Tom Vadnais, chief executive officer of ValueClick. "I believe this combination will be welcomed as a stronger, broader competitor in the marketplace, and I wish the MediaBank team continued success."

Financial terms of MediaBank's acquisition were not disclosed, but the acquisition includes the AdVault software suite of production, financial, and media planning and buying solutions for advertising agencies, its eBusiness efficiency enhancement products and its ContentDepot digital asset management suite. ValueClick retains the separate Mediaplex online advertising technology solutions marketed under the MOJO brand, which is unrelated to the AdVault suite and a key part of ValueClick's core online marketing services portfolio.

MediaBank offers a diverse product suite that includes MediaBank O|X, the industry's first media buying solution that incorporates every media type on one system and one database, managing every aspect of the media buying lifecycle with integrated business intelligence and predictive analytics dashboards. Another core product within the MediaBank portfolio is MediaBank A|X, a leading analytics and media mix management tool that provides detailed, customizable analysis and tracking of all in-fight and historic advertising campaigns across all media types.

About MediaBank, LLC

Privately-held, Chicago-based MediaBank, LLC is a leading provider of integrated technology solutions designed to enable marketers and agencies to better manage the end-to-end media buying process across all media channels -- analog, digital, and emerging media types. MediaBank's unique products provide marketers with unprecedented cross-media analytics and business intelligence capabilities through the use of planning, buying, accounting, workflow and data warehousing tools. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions, and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: http://www.mbxg.com.

     Contact:
     Jordan Rittenberry
     Edelman for MediaBank
     312-233-1226
     jordan.rittenberry@edelman.com

SOURCE MediaBank, LLC

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