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February 28, 2008 at 08:34 AM EST
Journal Communications Reports January Revenue for Its Publishing and Broadcast Groups

Journal Communications, Inc. (NYSE:JRN) announced today that for the first period ended January 27, 2008, total revenues for its Publishing and Broadcast groups of $31.92 million decreased 3.1% compared to $32.96 million reported for the first period ended January 28, 2007, due in large part to continued weakness in classified advertising revenue at the daily newspaper. For the first period 2008, advertising revenues of $26.93 million decreased 3.6% compared to $27.94 million for the 2007 first period. Both periods contained 28 days.

Note that unless otherwise indicated, all comparisons are to the first period ended January 28, 2007.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $18.02 million, down 4.9% compared to $18.95 million. Advertising revenue was $13.03 million, down 6.5% compared to $13.93 million. Circulation revenue was down 4.4% compared to $4.11 million. Other revenue of $1.06 million was up 16.8%.

At the daily newspaper, total advertising revenue was $10.72 million, down 6.4% compared to $11.46 million. Specifically, retail advertising revenue was up 2.3%, classified advertising revenue was down 18.5%, national advertising revenue of $0.86 million increased 16.9% and direct marketing revenue of $0.25 million was down 23.3%. Within classified advertising, the help wanted, real estate/rentals and auto verticals were down 23.2%, 29.4% and 6.6%, respectively, and the other vertical was up 11.8%. Circulation revenue at the daily newspaper was $3.86 million, down 2.4% compared to $3.95 million. Other revenue at the daily newspaper of $0.85 million was up 11.8% compared to $0.76 million. Total interactive advertising revenue at the daily newspaper, which is reflected in the various revenue categories, increased 17.0% to $1.08 million compared to $0.92 million.

At the Companys community newspapers and shoppers operations, total advertising revenue was $2.30 million, down 6.9% compared to $2.48 million. This largely reflects declines in retail advertising revenue (down 3.7%) and classified advertising revenue (down 19.9%). Other advertising revenue was $44,000. Circulation revenue at the community newspapers and shoppers of $77,000 decreased 52.8%, largely reflecting the change to a free distribution model of our Milwaukee-area community newspapers in the second period 2007. Other revenue at the community newspapers and shoppers of $0.21 million increased 42.3%.

At the Broadcasting segment, total revenue at the Companys radio and television stations of $13.90 million decreased 0.8% compared to $14.01 million. At the radio group, revenue of $4.92 million was up 1.3% compared to $4.86 million. At the television group, revenue decreased 1.8% to $8.98 million compared to $9.14 million.

Forward-looking Statements

This press release contains certain forward-looking statements related to our businesses that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Our written policy on forward-looking statements can be found on page 1 of our most recent Annual Report on Form 10-K as filed with the Securities and Exchange Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media company with operations in publishing, radio and television broadcasting, interactive media and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and 49 community newspapers and shoppers in Wisconsin and Florida. We own and operate 35 radio stations and 11 television stations in 12 states and operate an additional television station under a local marketing agreement. Our interactive media assets include 96 online enterprises that are associated with our daily and community newspapers and television and radio stations. We also provide a wide range of commercial printing services -- including printing of publications, professional journals and documentation material -- and operate a direct marketing services business.

Tables Follow

Journal Communications, Inc.
Publishing Segment Information (unaudited)
(dollars in thousands)

Publishing revenue by category:

First period of 2008 (A) First period of 2007 (A)
Community Community
Daily Newspapers Daily Newspapers % Change % Change % Change
Newspaper & Shoppers Total Newspaper & Shoppers Total Daily CN&S

Total

Advertising revenue:
Retail $ 5,616 $ 1,933 $ 7,549 $ 5,491 $ 2,007 $ 7,498 2.3 (3.7 ) 0.7
Classified 3,995 327 4,322 4,902 408 5,310 (18.5 ) (19.9 ) (18.6 )
National 858 -- 858 734 -- 734 16.9 N/A 16.9
Direct Marketing 254 -- 254 331 -- 331 (23.3 ) N/A (23.3 )
Other -- 44 44 -- 60 60 N/A (26.7 ) (26.7 )
Total advertising revenue 10,723 2,304 13,027 11,458 2,475 13,933 (6.4 ) (6.9 ) (6.5 )
Circulation revenue 3,855 77 3,932 3,948 163 4,111 (2.4 ) (52.8 ) (4.4 )
Other revenue 850 212 1,062 760 149 909 11.8 42.3 16.8
Total revenue$ 15,428$ 2,593$ 18,021$ 16,166$ 2,787$ 18,953(4.6)(7.0)(4.9)
(A) 2008 first period: December 31, 2007 to January 27, 2008.
2007 first period: January 1, 2007 to January 28, 2007.
NOTE:
Publishing segment information is provided to facilitate comparison of our publishing segment results with those of other publishing companies and is not representative of the overall business of Journal Communications or its operating results. The revenues for the period are not necessarily indicative of the results that may be expected for the fiscal year ending December 28, 2008.

Journal Communications, Inc.
Broadcasting Segment Information (unaudited)
(dollars in thousands)

Broadcasting revenue by radio and television:

First period of 2008 (A) First period of 2007 (A)
% Change % Change % Change
Radio Television Total Radio Television Total Radio Television Total
Revenue$ 4,924$ 8,975$ 13,899$ 4,863$ 9,142$ 14,0051.3(1.8)(0.8)
(A) 2008 first period: December 31, 2007 to January 27, 2008.
2007 first period: January 1, 2007 to January 28, 2007.
NOTE: Broadcasting segment information is provided to facilitate comparison of our broadcasting segment results with those of other broadcasting companies and is not representative of the overall business of Journal Communications or its operating results. The revenues for the period are not necessarily indicative of the results that may be expected for the fiscal year ending December 28, 2008.

Contacts:

Journal Communications, Inc.
Sara Leuchter Wilkins
Vice President of Investor Relations &
Corporate Communications
414-224-2633
swilkins@journalcommunications.com
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