AT&T Inc. (NYSE:T), the nation's No. 1 wireless and broadband provider,
and Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today
announced a new multi-year strategic alliance that paves the way for an
even richer and more innovative online experience for consumers –
whether at home or on the go.
The agreement creates significant new advertising-based revenue
opportunities for both companies from search and display capabilities
from either a mobile handset or a PC.
The new phase of the alliance includes the following features:
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A new look and feel for the att.net portal, “powered
by Yahoo!,” beginning in the second quarter,
for new customers. Later in the year, the att.net portal, which will
run on the My Yahoo! and Yahoo! Mail platforms, will be available to
existing AT&T Yahoo! customers as well as those AT&T Internet
customers in the former BellSouth service area and those with the
legacy AT&T WorldNet service.
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Yahoo! provides search and display advertising for AT&T consumers on
mobile devices and the PC.
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Once the new att.net portal launches later this year, any AT&T
customer – even those without AT&T Internet
service – can access the new Web portal and
e-mail services at no additional charge. For example, an AT&T wireless
customer in Seattle could establish an att.net e-mail address and
access e-mail via a mobile smart device or a PC.
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Access to co-branded versions of Yahoo!’s
mobile Web properties and the Yahoo! Go application for AT&T’s
14.2 million broadband customers.
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AT&T’s YELLOWPAGES.COM becomes the lead
local search experience on both the wireless and PC screens for AT&T
customers, bringing easy-to-use local search capabilities to customers
at home or on-the-go.
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AT&T U-verse TVSM customers continue to
have access to Yahoo! content through the service’s
interactive AT&T U-bar feature, where available.
“Our goal is to connect our customers to
their worlds, wherever they live and work,”
said Randall Stephenson, chairman and CEO, AT&T Inc. “This
new agreement with Yahoo! reinforces AT&T’s
leadership in wireless and broadband and enables both companies to bring
their respective strengths to the table to benefit AT&T’s
customers. It also reflects the benefits of establishing strong
alliances in business today.”
”Since 2001, the AT&T Yahoo! alliance has
been a benchmark in both the telecommunications and Internet industries,”
said Jerry Yang, co-founder and CEO, Yahoo! Inc. “The
combination of Yahoo!’s innovative mobile and
PC applications and advertising solutions, with AT&T’s
leadership in customer connectivity, mobility and robust networks once
again raises the bar for the entire industry and further establishes
Yahoo! as a starting point for consumers on the Internet.”
The agreement calls for revenue sharing, but detailed financial terms
were not disclosed.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers
of AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access
and voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to
innovators in such fields as communications equipment. As part of its
three-screen integration strategy, AT&T is expanding its TV
entertainment offerings. Additional information about AT&T Inc. and the
products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide.Yahoo! is focused on powering
its communities of users, advertisers, publishers, and developers by
creating indispensable experiences built on trust. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit
pressroom.Yahoo!.com or the Company’s blog,
Yodel Anecdotal.
© 2008 AT&T Intellectual Property. All rights
reserved. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies. Yahoo!, Yahoo! Go, and the Yahoo! logo are trademarks and/or
registered trademarks of Yahoo! Inc. All other names are trademarks
and/or registered trademarks of their respective owners.
Note: For more information, please review this announcement in the
AT&T newsroom at http://www.att.com/newsroom.
This AT&T release and other news announcements are available as part of
an RSS feed at www.att.com/rss. For
more information about Yahoo!’s mobile
services visit mobile.yahoo.com/newsroom.