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September 18, 2013 at 08:00 AM EDT
Tapjoy Partners With Celtra for Creation of Mobile Rich Media Ad Products
Key Partnership Adds to Tapjoy's In-House Rich Media Capabilities, Giving Advertisers Unparalleled Opportunity to Create Rewarded Rich Media Ad Units at Scale

SAN FRANCISCO, Sept. 18, 2013 (GLOBE NEWSWIRE) -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced a partnership with Celtra, the industry leader for rich media mobile advertising and analytics, to enable advertisers to quickly and easily turn existing ad creative into rewarded Tapjoy Rich Media ad units.

Tapjoy Rich Media allows advertisers to create campaigns that drive consumers from awareness and consideration to conversion and referral—all in a single ad unit. Advertisers running rich media campaigns will now be able to leverage their creative for deployment of rewarded rich media ads on a global scale, as Tapjoy's network currently reaches more than 435 million users globally. Tapjoy's platform is also MRAID 2.0 compliant, allowing advertisers to utilize the industry's most recognized ad formats.

"Through Tapjoy's new rewarded rich media offering, users select which brands they want to actively engage with, so advertisers get true engagement and brand lift, not just impressions. With Tapjoy Rich Media, we are giving our advertising partners the tools to allow them to create the next generation of mobile ads, and the comfort of working with Celtra, the industry leader for creating rich media," said Steve Wadsworth, CEO, Tapjoy. "With Tapjoy Rich Media, we will enable brands to deliver those highly immersive, interactive ad experiences with engaged users."

"We are excited to work with Tapjoy on further improving monetization solutions for App developers and value for advertisers," said Mihael Mikek, Celtra Co-founder and CEO. "The combination of Celtra's industry leading interactive ad technology and Tapjoy's value exchange model creates a powerful ad platform that will drive true engagement with mobile ads, enabling advertisers to achieve their core goals of getting consumers to interact with, and learn about, their brands and products."

About Celtra Inc.

Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 30 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra's unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), and Ljubljana (SI).

About Tapjoy

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers.  Tapjoy has a reach of more than 435MM (July, 2013) mobile users each month and its "Mobile Value Exchange" model allows users to receive premium content in exchange for their engagement with advertisements.   Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com

© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

CONTACT: Media Contact:
         Patrick Seybold
         Tapjoy, Inc.
         (650) 766-6776
         patrick.seybold@tapjoy.com
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