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July 12, 2012 at 10:07 AM EDT
Publishers Clearing House Announces unprecedented $5,000 a week "Forever" sweepstakes
It's the Prize That Keeps on Giving - Paying it Forward to a Family Member or Friend

PORT WASHINGTON, N.Y., July 12, 2012 /PRNewswire/ -- Publishers Clearing House (PCH), nationally famous for their direct mail sweepstakes and online offers, announced an unprecedented prize – $5,000 a Week "Forever." The winner of this new prize would receive $5,000 a week for the rest of his or her life, then after that, a chosen successor would receive $5,000 a week for the rest of their life. The never-before-done promotion officially launched on July 9th, supported by a multi-million dollar TV advertising campaign.

(Photo:  http://photos.prnewswire.com/prnh/20120712/NY39212)

"Winning large cash prizes has typically been an individual act, but true winners share their good fortunes with family and friends.  We wanted to tap into that giving mentality and create an original sweepstakes that encompasses the importance of paying it forward," said Todd Sloane, PCH's Senior Vice President.  "$5,000 a Week 'Forever' is a prize that keeps on giving, creating a future of stability and security for a family member or friend of your choice."

"We anticipate a record number of sweepstakes entries as we tap into the emotions of everyday Americans offering a solution to current economic uncertainties," said Sloane.

Consumers can enter to win this life-altering sweepstakes via postal mail or at www.pch.com. The winner of this prize event will be announced on August 31st, greeted by the famous Prize Patrol with a giant customized and signed check and balloons in hand.    

About Publishers Clearing House
Headquartered in Port Washington, N.Y., Publishers Clearing House (PCH) is nationally famous for the sweepstakes it has used since 1967 to draw attention to its direct mail and online offers of merchandise and magazine subscriptions.  The company's TV advertising features the iconic Prize Patrol van that annually delivers prizes worth millions of dollars to winners across the U.S.  In recent years PCH has built on its sweepstakes heritage to establish numerous online properties that offer new entertaining games, "Search and Win" opportunities and other free-to-play, chance-to-win content of interest to millions of consumers.  With 444 full-time employees, over 40% of the Company's profits go to trusts for the benefit of charities.

SOURCE Publishers Clearing House

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