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February 28, 2011 at 10:00 AM EST
The New York Times Company Completes Sale of UCompareHealthCare.com to MDx Medical, Inc.

The New York Times Company (NYSE: NYT) has sold its UCompareHealthCare.com unit to MDxMedical, Inc., parent company of Vitals.com.

UCompareHealthCare.com (“UCompare”), based in Marlborough, Mass., provides dynamic Web-based interactive tools to help consumers both measure the quality of and find healthcare services, healthcare providers and healthcare facilities.

"Combined, the UCompare and Vitals.com Web sites are visited more than 100 million times annually by patients. They use the sites to make more informed and intelligent decisions about their doctors, hospitals and other healthcare facilities," said Mitch Rothschild, co-founder and CEO of MDx Medical. “With this acquisition, we’ll have the scale to make health care access simpler and more transparent for the consumer-patient. We'll be introducing powerful Web-based and mobile applications so patients can access better quality care more conveniently.”

Mark Donnelly, founder and CEO of UCompare, said, "By joining forces with MDx Medical, we will provide unique content and services that will enhance the healthcare selection process. We are excited about this new relationship and look forward to working with the MDx team."

Rothschild added, “For far too long, patients have had to deal with a healthcare system that’s not yet wired for the 21st century. It’s our goal to help patients interact with doctors, hospitals and other healthcare institutions in a more straightforward and fully informed way, as already exists in many other industries.”

The Times Company acquired UCompareHealthCare.com in March 2007 to enhance the About Group’s health vertical, which it accomplished. The sale has closed. Terms of the transaction are not being disclosed.

About The New York Times Company

The New York Times Company, a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About MDxMedical, Inc.

MDx Medical is focused on a helping patients find and engage with healthcare providers that are right for them. This includes: empowering consumers with a variety of transparency and decision support tools, allowing them to rate & review doctors, facilitating online appointments and helping patients prepare for their medical visit. The investors and shareholders in MDx Medical include Cardinal Partners, Cross Atlantic Partners, Greycroft, Milestone Venture Partners and Health Venture Group. The Company was founded in 2006 and is based in Lyndhurst, NJ.


The New York Times Company
Media: Abbe Serphos, 212-556-4425; serphos@nytimes.com
Investors: Paula Schwartz, 212-556-5224; paula.schwartz@nytimes.com
MDxMedical, Inc.
Big questions: Mitch Rothschild; 646-279-3648; mitch@vitals.com
Smaller questions: Gina Larson-Stoller; 401-374-4145; gina@vitals.com
This press release can be downloaded from www.nytco.com
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