Yahoo! (NASDAQ:YHOO) today is inviting people to contribute to many of
its most popular sites with the launch of the Yahoo! Contributor
Network, a new platform for people to publish their creative content on
Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated
Content platform and will bring contributions from more than 400,000
writers, photographers, and videographers to the Internet's largest
media destinations, including Yahoo! News, Yahoo! Finance, Yahoo!
Sports, and even the Yahoo! homepage, among many others.
"The launch of the Yahoo! Contributor Network is a great example of how
Yahoo! is executing against its content strategy. In less than six
months since the acquisition of Associated Content, we've completely
retooled the platform in order to bring the people's voice to Yahoo!,"
said Carol Bartz, CEO, Yahoo!. "Bringing this authentic perspective to
Yahoo!'s most popular sites will deepen our engagement with the millions
of people who visit us every day and provide new opportunities for
creative contributors who participate in the Yahoo! experience."
The Yahoo! Contributor Network extends Yahoo!'s position as the leading
provider of high-quality, personally relevant content by bringing the
diverse perspectives of more than 400,000 contributors to Yahoo!'s
existing media portfolio. The new platform invites all Yahoo! users to
become a part of the Yahoo! experience by sharing their perspectives and
expertise, and also lets Yahoo! editors quickly and efficiently assign
and select crowdsourced contributions for all of Yahoo!'s media
properties. These contributions — which span topics from niche to
mainstream —complement the programming already provided by Yahoo!'s
award-winning editorial team and content partners.
"With the launch of the Yahoo! Contributor Network, our contributors now
have an unprecedented opportunity for exposure and distribution across
Yahoo!'s portfolio," said Luke Beatty, vice president and general
manager, Yahoo!. "Associated Content has been known for maintaining the
industry's largest contributor base, and with the launch of the Yahoo!
Contributor Network, we've added scale and reach that sets us apart from
any other crowdsourced media platform."
The Yahoo! Contributor Network is the culmination of a months-long
effort to merge the strengths of Associated Content and Yahoo!,
following the announcement of Yahoo!'s acquisition of Associated Content
in May 2010. The Associated Content from Yahoo! library will continue to
serve as the official digital library for all content generated by the
Yahoo! Contributor Network. It remains one of the world's largest
sources of community-created content, with over two million
contributions spanning text, images, video, and audio.
The Yahoo! Contributor Network also sets performance payment guidelines
for content featured on Yahoo! sites, and has a dashboard that provides
full transparency into how each contributor's content performs. For more
information, visit: http://contributor.yahoo.com.
Yahoo! is an innovative technology company that operates the largest
digital media, content, and communications business in the world. Yahoo!
keeps more than half a billion consumers worldwide connected to what
matters to them most and delivers powerful audience solutions to
advertisers through its unique combination of Science + Art + Scale.
Yahoo! is headquartered in Sunnyvale, California. For more information,
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their