AOL Inc. (NYSE: AOL) and its wholly-owned subsidiary Patch
Media Corporation today announced the launch of PatchU, a new network of
partnerships between local Patch online publications and leading
journalism schools, colleges and universities to help prepare the next
generation of journalists for successful careers. The initiative, which
debuted this fall, offers internship and coursework opportunities at
local Patch publications to students under the guidance of Patch’s
professional editors. Thirteen schools across the U.S. are already
participating in the program as members of the PatchU network, gaining
first-hand knowledge of Patch’s products, teams, and systems, as well as
exposure to the company’s hyperlocal business model.
“Patch is committed to building strong relationships with colleges and
universities that are preparing the journalists who will define the new
media landscape,” said Warren Webster, President, Patch Media. “Our
continuing rapid growth gives us an incredible opportunity to provide
cutting edge, real-world experience in various communities across the
country to students who will become tomorrow’s editors and reporters, at
Patch and elsewhere. We’re delighted to offer students the chance to
learn alongside our outstanding editors and develop their skills in
multimedia journalism at the community level.”
Building Relationships with Top U.S. Journalism Programs
Patch recently debuted the PatchU program at Hofstra University on Long
Island, New York, where enrollment has begun for a fall/winter
internship offered jointly by Patch and Hofstra’s School of
Communication. Through the arrangement, students will gain course credit
and practical journalism experience at Patch’s Mineola, NY publication,
where they will be closely supervised and mentored by the Patch local
editor for that community. Throughout the internship, students will work
with a faculty advisor to ensure they meet learning objectives of the
program. Students learn to pitch and write stories, cover local events,
shoot and edit photos and videos, integrate content with social media
and produce stories online using Patch’s leading content management
system. The goal of the program is to equip students with the skills
they need to be successful multimedia journalists and compete for jobs
with the growing number of media companies that are looking for
journalists in the multimedia space.
“PatchU represents a tremendous opportunity for students to gain
experience with digital and multimedia skills that are now a fundamental
part of journalism, regardless of specialty,” said Bob Papper, Chair of
Journalism, Media Studies, and Public Relations at Hofstra University.
“Today’s aspiring journalists have many channels to publish their
content, but Patch is one of the few that can provide this type of
digital training and offer traditional structure, discipline and
professional feedback. As the media market continues to shift, it is
important that the new generation train where the future lies, and it is
exciting to see Patch investing in the hyperlocal model with such
conviction for the long term.”
Participating PatchU partner institutions include:
- Hofstra University School of Communication (founding partner)
- The City University of New York Graduate School of Journalism
- University of North Carolina School of Journalism and Mass
Communication
- Northwestern University’s Medill School of Journalism
- Missouri School of Journalism
- University of Connecticut Department of Journalism
- Indiana University School of Journalism
- Stanford University Graduate Program in Journalism
- Columbia College Chicago Journalism Department
- University of California at Berkeley Graduate School of Journalism
- University of Southern California Annenberg School for
Communications & Journalism
- Seton Hall Department of Communication and The Arts
- Quinnipiac University Department of Journalism
The PatchU model offers flexible program options to partner schools
including internships for course credit in the fall/winter semester or
over summer break, independent study projects, and unique professor- or
class-specific collaborations. In addition, advanced journalism students
not enrolled in a PatchU course are encouraged to earn money by
freelancing for nearby Patch publications.
Journalism schools, colleges and universities interested in joining the
growing PatchU network should contact the PatchU Program Manager at patchu@patch.com
and are invited to visit http://mineola.patch.com
to see the program in action.
Patch launched its 100th site in August and plans to expand
to more than 500 U.S. neighborhoods in 20 states by the end of 2010.
Patch plans to hire more than 500 additional journalists this year and
expects to be the largest hirer of full-time journalists in the U.S. in
2010.
About Patch
Patch is a local content and advertising platform. Patch Media
Corporation currently operates 186 community-focused sites serving towns
in California, Connecticut, District of Columbia, Illinois, Maryland,
Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island and
Virginia. Patch is making an important investment in local journalism by
placing professional journalists in each town it serves to encourage
community participation and provide original, trusted coverage for each
individual town. In addition to professional journalists producing
original content, Patch is a platform for community members to comment
on stories, share their opinions, post photos and announcements, and add
events to the community calendar. For more information about Patch, go
to www.patch.com.
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an
extensive suite of brands and offerings and a substantial worldwide
audience. AOL’s business spans online content, products and services
that the company offers to consumers, publishers and advertisers. AOL is
focused on attracting and engaging consumers and providing valuable
online advertising services on both AOL’s owned and operated properties
and third-party websites. In addition, AOL operates one of the largest
Internet subscription access services in the United States, which serves
as a valuable distribution channel for AOL’s consumer offerings.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6437011&lang=en
