Gannett (NYSE: GCI) and Yahoo! (Nasdaq: YHOO) today announced a local
advertising partnership that brings together Gannett’s strong local
media organization brands, sales capabilities, and leading website
audiences with Yahoo!’s high quality audience and display advertising
All of Gannett’s 81 local publishing organizations and seven of its
Broadcasting Division sites will sell Yahoo! advertising inventory as
part of Gannett’s local advertising solutions. As a result, local
advertisers will benefit from expanded digital reach and audience
targeting capabilities based on geography, user demographics, interests,
and more against that expanded audience. In addition, Gannett
will be leveraging the targeting and ad ordering capabilities of the APT
from Yahoo! platform for local sales.
This partnership will extend Gannett’s local media organization reach to
cover as much as 80% of the total digital audience in each market.
“This partnership builds on the strength of Gannett’s growing digital
business and powerful local brands,” says Gracia Martore, president,
chief operating officer and chief financial officer at Gannett. “Working
with Yahoo! will allow us to offer targeted advertising messages with
unmatched local audience reach.”
As part of the agreement, Gannett may also provide select local content
for programming across Yahoo! properties in the U.S., including the
Yahoo! homepage. A phased rollout will begin this quarter and will
continue into 2011.
“Local advertising continues to be an important area of focus for us,
and Yahoo! is committed to helping local businesses reach high quality
target audiences,” said Hilary Schneider, executive vice president,
Yahoo! Americas. “This partnership significantly expands our local
offering and gives advertisers the technology and scale they need to
reach online consumers.”
Gannett Co., Inc. (NYSE: GCI) is an international news and information
company operating on multiple platforms including the Internet, mobile,
newspapers, magazines and TV stations. Gannett is an Internet leader
with hundreds of newspaper and TV web sites; CareerBuilder.com, the
nation’s top employment site; USATODAY.com; and more than 80 local
MomsLikeMe.com sites. Gannett publishes 82 daily U.S. newspapers,
including USA TODAY, the nation’s largest-selling daily newspaper, and
more than 600 magazines and other non-dailies including USA WEEKEND.
Gannett also operates 23 television stations in 19 U.S. markets. Gannett
subsidiary Newsquest is one of the UK's leading regional community news
providers, with 17 daily paid-for titles, more than 200 weekly
newspapers, magazines and trade publications, and a network of web sites.
Yahoo! attracts hundreds of millions of users every month through its
innovative technology and engaging content and services, making it one
of the most visited Internet destinations and a world-class online media
company. Yahoo!'s vision is to be the center of people's online lives by
delivering personally relevant, meaningful Internet experiences. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of
their respective owners.
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