Clear Channel Communications, Inc. today named John Partilla, 44, to the newly created position of Executive Vice President and President of Global Media Sales. Partilla will lead national business development across the company’s radio and outdoor businesses, reporting to CEO Mark Mays.
“We’ve driven a tremendous increase in the value of our radio and outdoor platforms to national brands over the past five years and now is the time to accelerate and expand our attention to chief marketing officers and brand managers,” said Mays. “John is widely respected as a creative and ‘intrepreneurial’ leader with a deep understanding of client needs. His success in crafting differentiated solutions makes him the ideal strategic sales executive for us at this important time.”
Major brands including Disney, Verizon, Kellog’s and others already engage directly with the company on cross-platform and multi-property ad buys.
Partilla joins Clear Channel from Time Warner, where he led Time Warner’s Global Media Group in its mission to work with major advertisers and help drive the growth of advertising and marketing revenue across all of Time Warner’s businesses. Prior to overseeing Global Media at Time Warner, John was President at Young & Rubicam, and founder and Chief Executive Officer of Brand Buzz. Launched in 2000, Brand Buzz is an “agency within an agency” at Young & Rubicam designed to provide solutions for smaller advertisers. Partilla spent eighteen years at Young & Rubicam and in that time amassed an extensive roster of strategic sales and brand development experience, having worked across many of the agency’s core accounts.
“We’re entering a new era for advertising and marketing, and the strides that Clear Channel has made in digital platforms across both the radio and outdoor businesses are an outstanding match for the new demands being placed on marketers,” said Partilla. “Realizing that potential will require adding strategic and creative value for our best advertising partners – helping them solve their most critical business problems. The result will be more revenue across all of Clear Channel’s businesses. I’m incredibly excited to begin this new chapter with Clear Channel.”
Partilla, who will be based in New York, holds an MBA from Columbia University and a B.A. in Business Administration from University of Delaware.
About Clear Channel Communications
Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.