During the 2012 Agricultural Relations Council Annual Meeting Lyle Orwig, CEO, Charleston|Orwig, was inducted into the inaugural Agricultural Public Relations Hall of Fame. Here’s Lyle with his award in between past ARC President, Deron Johnson (left) and current President, Mace Thornton.

I visited with Lyle about his recognition at the meeting and he says he’s very honored and humbled to be part of the inaugural presentation and especially to be inducted along with an ARC founder, Don Lerch. Lyle talks about how the communications business has changed over the years from before we had integrated marketing and how agencies have adapted. When it comes to today’s social media world he says the role of the public relations professional has not changed but how a message is delivered has.

Listen to my interview with Lyle here: Interview with Lyle Orwig

2012 ARC Annual Meeting Photo Album