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February 23, 2012 at 09:45 AM EST
The Net Worth of 'Linsanity': Businesses Look to Score Profits from Lin Mania
DailyFinance.com : With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the financial gains of such an association easy ... Read more
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