During the Animal Ag Sustainability Summit 2012 held in conjunction with International Poultry Expo, Scott Hine, Vice President – Product Management and Operations, Novus, spoke about the company commitment to sustainability.

Scott says the Summit was an opportunity for Novus and his message was that “if you want to be engaged in sustainability, which Novus believes is core to the future, that you really need to set up a way forward to engage your people and then set your goals and then achieve those goals and report on it.” He says they’ve developed their platform around SEE (Social, Economic and Environmental) which helps employees visualize what they’re doing. Those are linked to their goals. It’s obvious that it is critical to have employees understand and buy in to the company sustainability plan.

Listen to my interview with Scott to learn more about how Novus is working toward sustainability here: Interview with Scott Hine

2012 International Poultry Expo Photo Album