Boston.com announces the debut of ‘Pop-Ed,’ a daily music video based on the news of the day. Each day locally-acclaimed singer, musician and composer Jake Brennan will compose and perform the music video, which will be posted on Boston.com. Local radio station 92.9 WBOS will air the song each night during the 9 p.m. hour.
Brennan is a three-time winner of the Boston Music Awards.
The concept, developed by Boston.com and Brennan, also includes a blog written by Brennan with user interaction. Each day, visitors to the site can submit their own Pop-Ed lyrics for Brennan to consider. At the end of Pop-Ed’s first two-week run, Brennan will select one user-submitted verse to set to music. Visitors can also record and submit their own music videos, and provide feedback on Brennan’s daily performance.
In addition to airing that day’s song each night, WBOS will drive listeners to the ‘Pop-Ed’ page on the Boston.com site. At the conclusion of the project Boston.com and WBOS will host a private concert featuring Brennan exclusively for Boston.com and WBOS users and listeners.
The daily Pop-Ed music video can be found online at http://www.boston.com/pop-ed.
The first installment of Boston.com’s ‘Pop-Ed’ runs now through May 18.
Boston.com is one of the most visited regional portals in the U.S. and is wholly owned by The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, including The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.