PR Log - Sep 25, 2011 - The whole event was pure, decadent theatre from start to finish. Off the runway, girls dressed in the current season’s modern vamp look, with faux fur, sequins and sparkle adding an after-dark edge to shorter than short skirts and razor sharp heels.
Atelier’s Cassandra Harris lead the way in the style stakes. Wearing on trend skinny white pants (a hit as we head into Autumn), a delightfully tactile faux fur gilet, nipped in with a whip thin belt and rocking a pair of stilettos, Cassandra’s whole outfit was an inspiration to steer clear of the ever ubiquitous black this coming season.
Apart from meeting the divine Mr.Choo, right now here at Atelier-To-Go we’re super excited to be launching our Founder Member page. With the whole Atelier experience launching early 2012, Atelier-To-Go members will be able to shop in away that is purely personal to them, to snap up all sorts of wonderfully stylish but smartly priced designers and to have beautifully be-ribboned treats in our signature purple sent right to their door. Founder Members will be deliciously delighted when they find out what special surprises are in store for them if they sign up now.
Keep a close eye on our social pages pre-launch and find Guest Editors giving us their pick of the fashion steals of the season, the launch of our Adventures of an Atelier Girl column and even our Founder Member Lookbook, where we ask members to contribute their own personal style faves of the moment. Tom Usher, our gorgeous Style Director and current Art Director of Harpers Bazaar, will be styling up the best of the looks to be presented in our Atelier Lookbook.
So - plenty to be going on with before we launch - and we look forward to welcoming lots of wonderful brand new Founder Members to our site.
FOR THE FULL PRESS PACK, PARTY AND STYLE PHOTOS, PLEASE CONTACT:
Atelier-To-Go is the next generation fashion experience for women shopping on and off line. At the core is a membership scheme that will offer a range of fashion and lifestyle benefits to customers through mobile based technology.