OAKLAND, Calif., Sept. 21, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced that its redesigned website, now available to all listeners, features a host of new HTML5 enabled advertising products and opportunities for brands.
The new site allows advertisers to take advantage of:
"All the great advertising options enabled by the HTML5-based site redesign lets us execute even more creative and targeted ads at scale with highly measureable results for our partners," said John Trimble, Chief Revenue Officer at Pandora. "Advertisers can further leverage the Pandora personal radio experience to connect directly with listeners and tap into the passion music evokes."
For more information on Pandora's advertising opportunities, please visit: www.pandora.com/advertising
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com