Evidently, hamsters are good for sales, or at least for getting viewers to remember your product. The Kia Motors ad for it's Soul wagon created by ad agency David&Goliath features dozens of them. The streets of a generic city are littered with hamsters that are stuck spinning on their creaky hamster wheels while hip hamsters zoom past in their bright red Soul. The ad was so effective in grabbing viewer's attentions that it was awarded Automotive Ad of the Year from the Nielsen Automotive Advertising Awards on Wednesday. Continue reading Hamsters That Sell: Kia's Soul Commercial Wins Auto Ad of the Year Hamsters That Sell: Kia's Soul Commercial Wins Auto Ad of the Year originally appeared on DailyFinance on Thu, 01 Apr 2010 15:00:00. Filed Under: Media Permalink | Tweet this! | Comments