NEW YORK, July 18 /PRNewswire/ -- Spiegel Brands Inc, the New York-based specialty retailer that markets fashionable apparel and home decor items, today announced the launch of Cami Intimate(R), a lingerie line available through Newport News and Spiegel catalogs.

For decades, the fashion police dictated that women had to keep their lingerie hidden beneath clothes -- until now. Cami Intimate(R), which consists of five distinct collections, features beautiful and sophisticated, yet comfortable and practical lingerie pieces that are just "too pretty to hide" alongside coordinating ready-to-wear pieces. The retail price points for Cami Intimate(R) range from $8 to $59.

"Cami Intimate(R) was designed with every woman in mind," said Geralynn Madonna, president and CEO of Spiegel Brands Inc. "With collections ranging from embroidered satin to simple curve hugging seamless mesh, there's something here for every mood, style and body type."

The five Cami Intimate(R) collections -- Flirty, Chic, Sexy, Beautiful, and Glamorous -- have traditional lingerie pieces at their heart, but also include coordinating ready-to-wear pieces that compliment the collection.

    -- The Flirty Collection: Embroidered Mesh, $16-$39
       Features chic, ultimately comfortable pieces in floral embroidered
       seamless mesh. All pieces in this collection are designed with nylon
       and spandex to provide comfort and a perfect fit.

    -- The Chic Collection: Sophisticated Seamless, $8-$49
       Includes bras, panties and camisoles that are designed like a second
       skin to eliminate panty lines or lingerie seams. A special process
       constructs each piece without seams to create a smooth look under
       today's lightweight, body-conscious fabrics and knits. These sleek,
       sophisticated styles in seamless nylon/spandex stretch provide
       comfortable support.

    -- The Sexy Collection: Lace-Trimmed Mesh, $16-$39
       Consists of exquisitely-detailed mesh lingerie with scalloped lace
       overlays in black, wine and winter white. Each piece is made from soft,
       seamless nylon with rayon for shimmer and spandex for perfect fit and
       comfort.

    -- The Beautiful Collection: Lace-Trimmed Seamless, $12-$39
       Features classically beautiful lingerie embellished with extravagant
       scalloped stretch lace trim. All pieces are designed from soft,
       seamless nylon with spandex for fit and comfort and come in classic
       neutrals.

    -- The Glamorous Collection: Embroidered Satin, $18-$59
       Consists of beautifully embroidered satin lingerie in soft, feminine
       colors -- winter white, champagne blush or soft blue. Each piece is
       constructed from smooth nylon with Lycra(R) for perfect fit and
       control.

The Cami Intimate(R) apparel line is available exclusively through Newport News and Spiegel catalogs and e-commerce sites, www.newport-news.com and www.spiegel.com.

About Spiegel Brands Inc

Based in New York, with operations in Hampton, Va., Spiegel Brands Inc is a specialty retailer that markets fashionable apparel and home decor items to customers through the Spiegel and Newport News catalogs and e-commerce sites, www.Spiegel.com and www.Newport-News.com.

Source: Spiegel Brands Inc