SlideShare Lets Users Pay To Promote Content And Create Lead Generation Campaigns
SlideShare, the "YouTube for presentations" has unveiled two premium services for businesses— LeadShare and AdShare. SlideShare lets anyone share presentations and also serves as a social discovery platform for users to find relevant content and connect with other members who share similar interests. LeadShare is a self-service tool that businesses can use to capturing leads from documents and presentations. To capture leads, companies currently have to work with third-party vendors to set-up complex and sometimes costly lead generation campaigns. And traditional lead gen services require end users to first complete lead information before downloading a whitepaper. LeadShare's process takes a different twist by asking businesses to share content and then letting users choose if and when to get in touch. SlideShare's CEO Rashmi Sinha says that the quality of leads is actually better because users who input their info are genuinely interested in the service or product.