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Mobile Content Bits: Nokia-Orange Mail, Bauer Ads, Swedish 4G
—Nokia (NYSE: NOK) Messaging By Orange: Orange and Nokia are expanding their partnership to include a push e-mail product, unfortunately named “Nokia Messaging by Orange”. It lets Orange customers aggregate up to 10 personal e-mail accounts, and will launch first in the UK, followed by France and Spain.
—Bauer Media in mobile ad sales deal: Mobile ad sales firm 4th Screen Advertising has struck a 12 month exclusive partnership with UK publishing and broadcast group Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands. 4th Screen Advertising will sell Bauer Media’s mobile inventory and serve mobile advertising campaigns, which will run both on and off portal. (Release)
—LTE In Sweden: Telenor and Tele2 in Sweden have announced the will share spectrum and build a joint Long Term Evolution 4G network, aiming for it to be operational by the end of next year. That’s about the same timeframe as Verizon (NYSE: VZ) and DoCoMo (NYSE: DCM) plan to deploy it, notes GigaOM.
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Germany’s E-Plus Phasing Out i-Mode
German mobile operator E-Plus is shutting down its i-Mode service as of 1 April, one of the last major European networks to abandon the Japanese import, TelecomTV reports. Germany’s third largest operator launched the service in 2002, when i-Mode was an undisputed success in Japan, serving then some 30 million subscribers. At a time when WAP was being maligned as a slow, clunky way to browse the mobile web, pilgrimages were made to NTT DoCoMo head office and to Japan to try to understand what made i-Mode tick. But the service never quite took off in Europe, and throughout the 6 years E-Plus has offered i-Mode, it has never revealed user figures. Last year, O2, killed the service less than two years after licensing it from DoCoMo (
NYSE: DCM). In the UK, i-Mode only attracted 260,000 users at its height—after O2 spent some £10 million licensing and marketing it. I-Mode’s demise in Europe is a simple, cautionary tale for the industry: a service that works in one country doesn’t always translate to another, especially when the business model is being upended by new technology. i-Mode’s business model--in which operators made most of their money on the data charge--was superseded by the rise of flat rate data packages.
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Kyte’s Second Round: $15 Million Led By Telefonica
SF-based video platform Kyte says it raised $15 million in a second round, officially putting a number on previously reported investments from Telefonica, (
NYSE: TEF) Nokia, (
NYSE: NOK) DoCoMo, (
NYSE: DCM) Swisscom, and Holtzbrinck Ventures. Om reported last week that Telefonica contributed $5.6 million to the round, but Kyte won’t confirm that number. Also participating was previous investor Draper Fisher Jurvetson, which led an initial $2.25 million last year, bringing the total to $17.25—well above previously reported funding estimates of $10 million. The official name of the corporation is Decentral.TV, but it does business as Kyte, and is in the process of changing its official name to that. Release.
The funding was first revealed last night in a Kyte video done by Robert Scoble.
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